Manama, Bahrain: ila Bank, Bahrain’s leading digital mobile-only bank powered by Bank ABC, introduces a limited virtual debit card edition designed by the renowned Bahraini artist, Adel Al Abbasi. Representative of the people of Bahrain, the exclusive card is available until 31st December 2023 for all existing and new ila customers through the ila Bank application.
The Bahraini themed virtual card portrays a sketch of a man and women dressed in local attire, holding the Bahraini flag. It comes as part of an exciting social media campaign, which commenced on the 10th December. As part of the campaign, customers who activate the card and post a screenshot of it, or a creative photo using it, on Instagram and tag ila Bank will enter a draw to win a cash prize of BHD 200.
“We launched this limited virtual card as a tribute to the people of Bahrain, who have embraced our innovative offering and enabled ila’s phenomenal success so far,” said Abdulla Abuidrees Head of Marketing & Acquisitions at ila Bank. “Showcasing a man and a woman raising the Bahrani flag, the beautiful sketch by the celebrated Bahraini artist, Adel Al Abbasi, embodies ila’s commitment to drive further financial inclusion in the country and offer a banking experience that is truly reflective of our customers. We hope you use the card with pride and enjoy the cash prizes during the upcoming holidays.”
Commenting on the rationale behind the sketch, Adel Al Abbasi said: “I am delighted to have the opportunity to contribute to ila’s National Day campaign and give back to our beloved Bahrain. This drawing is representative of the strong, humble and loyal men and women, who have built this nation and make us proud to call Bahrain our home. I would like to take this opportunity to wish the leadership and people of Bahrain continuous growth and prosperity.”
The social media competition will end on 31 Dec 2023. A total of three lucky winners will be selected.