Manama, Bahrain: ila Bank has been named the ‘Best Consumer Digital Bank’ in Bahrain for the third consecutive year at the Global Finance ‘World’s Best Consumer Digital Bank Awards’ in the Middle East in 2023. The region’s fast-growing, digital mobile-only bank, powered by Bank ABC, has also won the Best Online Product Offerings, Best User Experience (UX) Design, Best Mobile Banking App, Best in Social Media Marketing and Services, and Best Innovation and Transformation awards for Bahrain.
Paving the way for world-class digital banking in Bahrain since its inception in 2019, ila Bank has revolutionized the way consumers perceive and interact with banks. With innovation and customer-centricity at its heart, the Bank has gained a loyal customer base that enjoys a premium banking app which is user-friendly and enables the customer to access a range of superior banking services at their fingertips.
Commenting on this significant achievement, Mohamed Al Maraj, ila Bank’s CEO, said, “This remarkable win is testament to ila’s commitment to pushing the boundaries of digital innovation to provide an unparalleled seamless banking experience as well as its relentless focus on fulfilling customers’ needs and financial aspirations. “
“Global Finance is one of the most reputed commentators on the industry, and we are honored to win all six categories for Bahrain this year. I’d like to thank the ila team for their enthusiasm and commitment as we deliver our unique brand promise of – ‘banking that reflects you’. Such recognition reinforces our confidence in our offering and propels us to further raise the bar for digital banking excellence,” added Al Maraj.
This is the 24th edition of the Global Finance World’s Best Digital Banks awards. The entries for the awards underwent a rigorous evaluation process by a world-class panel of judges at Infosys, a global leader in consulting, technology, and outsourcing. The final selections were made by editors of Global Finance.
ila Bank stood out for its robust strategy to attract and grow its market share, a strong product offering that has successfully converted customers of traditional banking models to enjoy digital banking. The Bank offers a range of effective money management products and related benefits on a top-notch app and tangible benefits gained from its social media initiatives while driving financial inclusion.
The Bank has been a pioneer of enabling customers to enjoy time-tested, traditional methods of managing their finances in a digital dimension. Besides ‘Hassala’, a virtual saving pot, and ‘Jamiyah’, a collective saving tool inspired by a regional tradition, users enjoy seamless onboarding that takes just a few minutes, regular in-app enhancements, a fixed deposit option, as well as Al Kanz, the prize account that enables customers to win life-changing cash prizes totaling US$2.25 million this year. Users of ila’s Debit and Credit Cards enjoy several privileges, including earning back their foreignspends and winning luxurious international holidays.
Committed to staying relevant, and evolving and growing with its customers, ila Bank recently unveiled ‘alburaq’ its Islamic Banking window, giving customers the ultimate freedom to choose between conventional and Islamic banking channels, both accessible on the ila app.