ila News

Manama, Bahrain: ila Bank, the region’s fast-growing digital mobile-only bank, powered by Bank ABC, has launched a new feature in collaboration with ‘Prizeout’, digitising the process of buying Gift Cards from over 300 popular local and international brands. With this seamless feature, ila Bank customers can buy Gift Cards for self-use or for their loved ones anywhere in the world.

This unique solution is enabled by Prizeout, a US-based ad-tech company focused on converting withdrawals into growth solutions for e-commerce and retail businesses. Leveraging Prizeout’s proprietary technology and extensive worldwide partnerships, the product intuitively offers relevant brands to the customers and a host of added-value benefits above the purchase amount.

Commenting on the collaboration, Mohamed Al Maraj, ila Bank Bahrain CEO said: “At ila Bank, we continuously seek to partner with likeminded technology, providers such as Prizeout, to create added value for our customers and fulfill their lifestyle needs. This Gift Card feature embodies our promise to provide "banking that reflects you," as it delivers a smarter, more relevant, and simpler purchasing experience.”

The Gift Card feature brings customers a wide range of local and international brands within the palm of their hands, including stores at the Bahrain City Centre and Sharaf DJ in Bahrain, the Mall of the Emirates and Ferrari World Abu Dhabi in the UAE, Apple and PlayStation in the US, and Sports Direct and John Lewis in the UK.

“Throughout our discussions, it’s been clear that ila Bank shares our mission to provide customers with a personalized and engaging experience,” said David Metz, Founder, and CEO of Prizeout: “We’re excited for our expansion into the Middle East and the opportunity to bring more purchasing power to a new audience of consumers."

Accessible via the “Lifestyle” section on the ila Bank app, the Prizeout feature appears as a marketplace with options from over 300 stores and e-commerce platforms. Once purchased, the Gift Card is shared with customers via email, in the form of digital vouchers and barcodes, for online or in person use.
ila’s Gift Card proposition complements a series of customized products aimed at enhancing consumers’ lifestyles experiences. These include the ila Blue & Switch Credit Cards boasting a world of exclusive offers, the ila Premium Card offering discounts from popular shopping outlets in addition to a range of unmatched benefits, and Hassala, a digital saving pot automating the process of saving towards purchasing goals and other financial aspirations.